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ONLINE BSb DEGREE

理学学士学位,商业和市场营销证书

程序化的认证: 美国商学院和项目认证委员会(ACBSP)

ONLINE BSb DEGREE

理学学士学位,商业和市场营销证书

程序化的认证: 美国商学院和项目认证委员会(ACBSP)

Bachelor's degree

Programmatic Accreditation: 美国商学院和项目认证委员会(ACBSP)

4

Approximate Program Length

120

Total Credits

$398

Cost per Credit

在线 & 校园

格式

Start when you're ready

Register by: Jan 25, 2023

In a sea of sameness, 市场营销意味着一种产品是脱颖而出还是融入大众. 拥有商业学士学位和市场营销证书, 你将学习如何区分产品,赢得消费者的心和思想. 这个项目的课程只有五周,所以你可以把它们融入到你繁忙的生活中.

  • Communication

  • 领导

  • Management

  • 操作

  • 市场营销 Analysis

  • 市场营销 Management

下载课程和职业详细信息

课程

课程

1

Course at a time

5

Weeks per course

10

课程 per year

ope的基础学习. 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Emphasis is given to developing an effective 写作 process that takes into account audience and rhetorical purpose.","title":"English Composition II"},{"name":"SOC/110","description":"Teamwork, Collaboration, and Conflict Resolution","credits":"3","mrktDesc":"This course provides an applied approach to team building, collaboration, and conflict resolution. Students must understand and apply these 概念 within academic and professional settings. 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Consumer decision-making processes are examined to develop marketing communications strategies. 工具 are developed to measure the effect of consumer behavior theory in effective marketing strategies.","title":"Consumer Behavior"},{"name":"MKT/353","description":"Product and Brand Management","credits":"3","mrktDesc":"本课程介绍了产品和品牌管理的分析,因为它涉及到从概念到购买的商品和服务生命周期. 完成本课程后, 学生将准备设计和实施成功的产品和品牌发展战略,为消费者提供价值.","title":"Product and Brand Management"},{"name":"MKT/449","description":"市场营销 Analytics","credits":"3"},{"name":"MKT/438","description":"Public Relations","credits":"3","mrktDesc":"本课程提供公共关系领域的介绍. 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Students will develop an understanding of the critical Business implications for human resource professionals today.","title":"Fundamentals of Human Resource Management"},{"name":"MGT/362T","description":"Change Management and Implementation","credits":"3","mrktDesc":"本课程将为学生提供Business分析在整个项目变更管理的准备和实施中的角色概述. 学生将研究变更管理的功能,并将其应用于满足组织的战略和运营计划的活动. 完成本课程后, 学生将了解整合数据和决策对变革过程和项目管理方法的重要性,以在整个组织中实施变革. 重点还将放在管理变革以确保高绩效上, 质量, 以及运作效率.","title":"Change Management and Implementation"},{"name":"PM/300","description":"Project Management Principles and Standards","credits":"3"},{"name":"MGT/411","description":"Innovative and Creative Business Thinking","credits":"3","mrktDesc":"本课程为学生提供必要的技能和知识,使用创新和创造性的思维策略,以提高管理决策和解决问题. 重点放在学习关键技能,以识别和促进组织内的创新行为和协作,这将增加可持续的Business增长,并加强应对组织变化和挑战的能力. 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时间表

Both the on 校园 and online 理学学士学位,商业和市场营销证书 feature the same courses, 你的学术顾问会帮你安排时间.

如果你位于凤凰城,这个课程可能会以混合的形式提供. 这意味着你将从凤凰城校区开始完成通识教育课程, 然后把你的核心课程转为在线学习.

What you'll learn

当你获得商学学士学位和市场营销证书时,你将具备一套具体的技能,可以应用到工作中. 

You’ll learn how to:

  • 整合决策技能以满足Business需求.
  • 整合Business概念和原则以推进组织目标.
  • 分析组织中不同职能领域之间的相互关系.
  • 分析全球Business运营中涉及的物流. ​​​
  • 分析用于商业决策的市场调查.
  • 根据可靠的营销数据和概念制定营销策略.

职业生涯 & 结果

职业生涯 & 结果

持有市场营销证书的商学学士能做什么?

这个BSB可以让你成为:

  • 广告经理(广告经理)
  • 市场营销 Manager
  • Brand Manager

8%

According to the 美国劳工统计局, 管理类职业的就业增长预计为 faster than average between 2021 and 2031.

劳工统计局的预测并不针对ope的学生或毕业生.

职业生涯 Services for Life®

获得职业指导,resumé建设和面试准备,为生活. 而外部职业咨询的费用超过每小时200美元, 而在ope,它会直接嵌入到你的学位中,而不需要额外的费用.

你不必一个人去.

从你成功的第一天起,你就会拥有一个顾问团队,他们致力于帮助你建立自信,并为你制定一个你可以坚持的个性化职业规划.

24/7/365提供工具和资源

ope体育官网是为忙碌的人而建的大学. Build your resumé, 准备面试,计划你的职业生涯——只要适合你的生活, day or night.

Networking & mentorship

通过虚拟招聘会和校友社区的网络, we've made it easy to tap into the experience and connections of your peers and colleagues at the University.

你在ope会有一个顾问团队

学费

学费

Paying for school

学费 Guarantee

Affordable, Fixed 学费

$398

Cost per credit

固定的、负担得起的学费让你安心. You’ll enjoy one flat rate 从 the moment you enroll until the day you graduate 从 your program. 这就是你的学费保证.

为你的学位节省时间和金钱

Credit transfer made easy

Graduate faster by transferring in prior eligible credits 从 another accredited institution.

为你已经知道的事情获得荣誉

获得学位无需从头开始. 之前的相关工作和生活经历是否被评估为潜在的学分.

75%

Your prior credits can cover up to 75% of your bachelor’s degree to help you graduate in as little as a year.

招生代表随时准备提供帮助

Need some help?

Our enrollment representatives provide personal support while you make an informed choice about going back to school. 通过电话844-937-8679与ope体育官网联系或每周7天与ope体育官网聊天.

Student Experience

Student Experience

适合你繁忙生活的教育

平衡家庭、工作和学习

朝着你的学位努力,不要放弃最重要的东西. 全年开始攻读学位,一次上一门课.

在线 learning

注册在线课程,无论白天还是晚上,只要适合你的生活就去上课.

全天候的支持和资源

你有一个支持团队,每周工作5天,每天工作20小时. ope体育官网的学术顾问, 谁会一直陪在你身边, 在90%的受访学生中获得了5星的评价.

菲尼克斯为忙碌的学生提供支持和资源

Accreditation & 教师

Accreditation & 教师

相信你的教育质量

Programmatic Accreditation

ope体育官网的BSB已被商学院和课程认证委员会(ACBSP)再次认证至2027年。, 确保你的教育质量.

这在现实生活中意味着什么? ACBSP-accredited 商业课程致力于质量标准. 该课程的质量定期以学生为商业行业做好准备的特定标准为基准. 认证以10年为周期,定期进行质量审查.

查看 完成率和第一年坚持率 opeacbsp认证的商业和会计课程.

A C B S P Accredited

Real-world 教师

28

平均年行业经验

64

Chief Executive Officers
 

85%

的学生会推荐他们的老师.

Doris Savron

教师 Spotlight

作为一名教员,我和你是一伙的. 我是你的教练和啦啦队长.

Doris Savron
ope副教务长

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*虽然广泛适用,但并非所有项目都适用于所有州的居民. 请与大学招生代表联系.

Bureau of Labor Statistics (BLS) projections are not specific to University of Phoenix students or graduates.