商业理学学士学位，并持有市场营销证书

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Students will explore the composition and processes of Earth\u0027s lithosphere, atmosphere, hydrosphere, 以及生物圈对环境的影响和环境风险的缓解.","title":"Principles of Environmental Science"},{"name":"MTH/215T","description":"Quantitative Reasoning I","credits":"3","mrktDesc":"学生运用先进的定量推理技能来解决现实世界的问题. 本课程强调建模技巧, statistical methods, 和创造的概率, analyze, 和通信解决方案.","title":"Quantitative Reasoning I"},{"name":"MTH/216T","description":"Quantitative Reasoning II","credits":"3","mrktDesc":"本课程以应用为导向，培养学生运用定量推理进行批判性分析和解决问题的能力. 学生们运用大量的推理技巧和数学素养来处理现实场景，并得出结论.","title":"Quantitative Reasoning II"}],"defaultCoreCourseList":[{"name":"COM/295T","description":"Business Communications","credits":"3","mrktDesc":"本课程向学生介绍在商业环境中沟通的基础. 完成本课程后, students will be able to identify the types and purposes of various business documents; create messages using appropriate channels for delivery based on context, audience and purpose; understand the effect of technology, such as social media, on business communication; and identify ethical, cross-cultural, 以及商务沟通中的跨国问题.","title":"Business Communications"},{"name":"BIS/221T","description":"Introduction to Computer Applications and Systems","credits":"3","mrktDesc":"本课程提供了商业信息系统的概述. 学生学习应用Microsoft®Office工具，包括文字处理, spreadsheet, 和演示软件来完成业务目标. 其他主题包括使用应用软件和互联网有效地解决问题, 探索相关的协作技术, 以及如何使用和共享信息以实现业务目标.","title":"Introduction to Computer Applications and Systems"},{"name":"MGT/312T","description":"Organizational Behavior for Managers","credits":"3","mrktDesc":"本课程帮助学生理解行为对领导和管理组织的影响. 完成本课程后, 学生将能够描述组织中经理的角色, 总结与组织行为学相关的关键概念和术语, 解释领导风格对个人绩效的影响, 检查小组和团队成员的角色和相互作用, 描述工作适合度之间的关系, job satisfaction, and job performance, 以及人力资源职能与组织发展的关系.","title":"Organizational Behavior for Managers"},{"name":"LDR/320T","description":"Inclusive Leadership: Diversity in the Workplace","credits":"3","mrktDesc":"本课程为学生提供了用于有效管理和激励员工的包容性领导实践的概述, 注重文化意识, workplace diversity, 跨文化沟通策略, change management, 员工发展和授权, 和性能改进.","title":"Inclusive Leadership: Diversity in the Workplace"},{"name":"ACC/290T","description":"Principles of Accounting I","credits":"3","mrktDesc":"本课程是财务会计的入门课程，重点介绍如何使用财务数据进行决策. 重点是基本会计概念和原则在企业和小企业交易中的应用. 学生将学习如何识别、衡量和报告企业的经济事件.","title":"Principles of Accounting I"},{"name":"ACC/291T","description":"Principles of Accounting II","credits":"3","mrktDesc":"本课程深入研究资产负债表的关键领域，主要由管理层进行决策审查. 学生将运用管理层使用的分析方法来评估财务报表, 讨论管理方面的挑战和可能的改进方案. 重点领域包括应收账款, plant assets, bonds, stocks, 股利和现金流量表.","title":"Principles of Accounting II"},{"name":"MGT/316T","description":"Managing with a Global Mindset","credits":"3","mrktDesc":"In this course, 学生将学习主要的商业功能, economic systems, operational processes, 以及用于有效管理企业运营的决策原则.","title":"Managing with a Global Mindset"},{"name":"ETH/321T","description":"Ethical and Legal Topics in Business","credits":"3","mrktDesc":"本课程为学生提供法律的概览, ethical, 以及相关的法律法规环境下的企业, organizations, 个体在其中发挥作用. 完成本课程后, 学生将能够了解美国法院系统的一般结构, 描述解决争端的不同方法及其各自的优缺点, 评估法规遵从性和企业社会责任的框架, 研究商法的主要领域, 并了解知识产权.","title":"Ethical and Legal Topics in Business"},{"name":"ECO/365T","description":"Principles of Microeconomics","credits":"3","mrktDesc":"本课程为学生提供基本理论, concepts, terminology, 以及微观经济学的应用. 通过吸收基本概念和对实际经济事件的分析，学生学习微观经济学在个人和职业生活中的实际应用.","title":"Principles of Microeconomics"},{"name":"ECO/372T","description":"Principles of Macroeconomics","credits":"3","mrktDesc":"本课程为学生提供基本理论, concepts, terminology, 以及宏观经济学的运用. 学生通过吸收基本概念和对实际经济事件的分析，学习宏观经济学在个人和职业生活中的实际应用.","title":"Principles of Macroeconomics"},{"name":"QNT/375T","description":"Business Data Analytics","credits":"3","mrktDesc":"本课程提供了应用商业研究的概述, statistical tools, 以及用于支持战略决策的数据分析. 学生将研究用于构建商业问题的方法, conduct research, 收集和评估数据的有效性和可靠性, 确定性能的模式和趋势, 并有效地提出结论.","title":"Business Data Analytics"},{"name":"FIN/370T","description":"Finance for Business","credits":"3","mrktDesc":"本课程向学生介绍商业金融的基本要素. 重点放在财务管理上, financial markets, and the tools, techniques, 以及在做财务决策时使用的方法. 主题包括:财务报表分析, time value of money, 金融市场和机构, risk and return, financial planning, 与国际金融.","title":"Finance for Business"},{"name":"MKT/421T","description":"Marketing","credits":"3","mrktDesc":"本课程包括分析市场营销在组织中的作用. 其他主题包括分析消费者行为, 识别营销变量, 创建营销策略, 并描述国际营销问题的挑战.","title":"Marketing"},{"name":"BUS/475","description":"Integrated Business Topics","credits":"3","mrktDesc":"综合商业主题课程检查战略商业管理，同时整合之前完成的商业基础课程的主题. 通过使用现实世界的例子, the students will demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the application of the student\u0027s previous coursework.","title":"Integrated Business Topics"}],"defaultElectiveCourseList":[{"name":"BSCOM/100T","description":"Introduction to Communication","credits":"3","mrktDesc":"本课程是传播学领域的入门课程，重点是传播学研究的历史, 这些概念对所有交流领域都很重要, 交流发生的环境, 以及传播学学生必须面对的问题. 这门课程介绍了沟通的各个方面:人际关系, small groups and teams, mass communication, organizational, intercultural, and rhetoric.","title":"Introduction to Communication"},{"name":"MKT/435","description":"Consumer 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Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.","title":"Public Relations"},{"name":"MKT/498","description":"Integrated Marketing Strategy","credits":"3","mrktDesc":"本课程为学生深入学习整合营销传播(IMC). 重点将放在战略作用和整合营销传播工具，包括广告, public relations, sales, promotion, event management, media selection, and marketing management.","title":"Integrated Marketing Strategy"},{"name":"HRM/300T","description":"Fundamentals of Human Resource Management","credits":"3","mrktDesc":"本课程探讨人力资源在实现商业成果中的关键作用. 本课程将帮助学生对人力资源管理的基本原理及其在当今商业中的战略相关性有一个坚实的理解. 本课程将为学生提供在统一的吸引体系下对人力资本发展的批判性视角, 保留和发展创造和支持组织愿景和价值观的人才. 学生将了解当今人力资源专业人员的关键业务含义.","title":"Fundamentals of Human Resource Management"},{"name":"MGT/362T","description":"Change Management and Implementation","credits":"3","mrktDesc":"本课程将为学生提供业务分析在整个项目变更管理的准备和实施中所扮演的角色的概述. 学生将研究变更管理的功能，并将其应用到活动中，以满足组织的战略和运营计划. 完成本课程后, 学生将理解在变更过程和项目管理方法中集成数据和决策的重要性，从而在整个组织中实现变更. 重点还将放在管理变更以确保高绩效上, quality, 和作战效能.","title":"Change Management and Implementation"},{"name":"CPMGT/300","description":"Project Management","credits":"3","mrktDesc":"本课程探讨项目管理角色和环境, the project life cycle, 以及各种工作计划的技巧, 控制和评估以实现项目目标. 本课程将通过使用Microsoft®project软件演示项目经理目前可用的工具.","title":"Project Management"},{"name":"MGT/411","description":"Innovative and Creative Business Thinking","credits":"3","mrktDesc":"本课程为学生提供使用创新和创造性思维策略来提高管理决策和解决问题所必需的技能和知识. 重点是学习关键技能，以识别和促进组织内的创新行为和协作，这将增加可持续的业务增长，并增强应对组织变化和挑战的能力. Course lectures, 阅读和项目跨越了理论和实践，并借鉴了多个行业部门的例子.","title":"Innovative and Creative Business Thinking"},{"name":"MGT/445","description":"Organizational Negotiations","credits":"3","mrktDesc":"本课程提供组织环境下谈判的概述. 学生学习谈判过程和策略, 利益相关者利益在谈判中的作用, 以及如何将这些概念应用到工作中. 学生还将研究冲突管理技术和全球化和技术领域的新谈判趋势.","title":"Organizational Negotiations"},{"name":"MGT/498","description":"Strategic Management","credits":"3","mrktDesc":"本课程使学生有机会将管理概念和实践与当代商业战略相结合, 在讨论战略管理理论的同时. 本课程的重点是提高管理决策和解决问题的技能. 学生将创建一个战略管理计划. 特别强调商业道德, sustainability, innovation, 以及商业的法律环境.","title":"Strategic Management"},{"name":"LDR/305T","description":"Foundations of Leadership","credits":"3","mrktDesc":"本课程提供了领导力理论、模型和原则的概述. 学生将深入了解有效的领导特质, leadership styles, organizational vision, corporate responsibility, and ethical practices.","title":"Foundations of Leadership"},{"name":"LDR/306T","description":"组织的领导: Building a Performance Culture","credits":"3","mrktDesc":"In this course, 学生将研究用于参与的实践, inspire, 并成功地领导他人和组织, 关注动机, behavioral management, 员工发展和授权, diversity, culture, 和性能改进.","title":"组织的领导: Building a Performance Culture"},{"name":"LDR/307T","description":"Leadership Strategy and Decision Making","credits":"3","mrktDesc":"有效的决策需要考虑各种角度和信息, 使用可靠的来源和合理的方法来支持整体战略. 本课程研究在长期和短期计划中使用的商业策略和解决问题的技巧, organizational governance, 创新和创造性颠覆, 和效率改进. 主题包括业务模型分析和设计, resource allocation, quality enhancement, contingency planning, and entrepreneurship.","title":"Leadership Strategy and Decision Making"}],"additionalCategories":[{"description":"你在这部分课程中学习的领导力商业分析课程将使你除了获得学位外还能获得一个证书——市场营销证书. 课程包括MKT/421T, MKT/435, MKT/353, MKT/441, MKT/438和MKT/498.","title":"6 Certificate courses"},{"description":"选修课可以让你了解自己感兴趣的话题, 不管它们是否与你的学位有关. 这意味着你将拥有一个独一无二的学位和你的教育目标.","title":"8 Degree electives"}],"showDatesCopy":"false","hideCourseDetailsLinks":"false","skillMappedProgram":"true","skillLink":"/skills-aligned-learning","enableDateLookahead":"false","defaultGenEdCategoryDescription":"这些课程是ope体育官网所有学位课程的基础. 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